Written in partnership with Tender & True Pet Nutrition. We fed Scooby this dog food until his last day, long after I wrote this, because he loved it.

Find out what the perfect pet superfood is for your dog.

Scooby is part of our family so it’s a priority for us to make sure that his food meets the same standard that ours does. Sure, this is partially because he has allergies. But, I can tell you that switching to premium dog food has made a difference in his skin which proves to me that what a dog eats matters.

And, want to feel just as good about what I buy for him as I do when it comes to the meat and veg on our table.

(Note: Tender & True does has dog food without and with grains. The latter is hard to find so I appreciate having this option. Be sure to ask your vet if grain-free food is right for your dog as it was not for ours.)

It’s Nutrient-Rich (Hence the Name Pet Superfood)

Why we feed our dog a pet superfood.

Foods that are naturally nutrient-rich are referred to as superfoods. They’re all-the-rage at the moment for humans, sending shoppers scurrying to fill their carts with the likes of blueberries, kale, and flax. Pet superfoods are also packed with naturally nutrient-rich ingredients.

What is healthy for a human is not always best for your pet. A pet superfood is not about taking human superfoods and making a pet formulation.

The entire ingredient list of pet food should be based on the nutrient needs of dogs or cats, which are obviously different than humans. This is what Tender & True does, and why it is the perfect superfood for your pet.

It’s Certified Organic

Just like human food, there is a difference between, say, an organic blueberry and a conventionally grown blueberry. I buy organic ingredients for the family whenever possible.

If pet food is labeled USDA organic, this means it’s certified to be 95% organic. Tender & True is the first USDA certified dry pet food and one of only a few pet foods on the market with a full line of USDA certified products.

No Fillers Are Present

I didn’t realize how common it is for dog foods to have fillers in them. Corn is a big one. Dogs can’t digest it and it’s known to trigger allergies. Wheat is not a natural part of a dog’s diet. Neither is soy. Dogs aren’t well-equipped to eat these three ingredients as they are primarily carnivores.

I choose to avoid them for Scooby. And other fillers can include things like powdered cellulose, which is sawdust.

Poultry Is Antibiotic-Free and Humanely-Raised

The antibiotic-free (ABF) designation means that its poultry is always raised without antibiotics. Poultry is also GAP Certified which means it’s humanely raised. In fact, Tender & True has the only full line of GAP Certified organic pet food available.

Fish Is Certified Sustainable

Tender and True is considered a pet superfood.

Scooby’s favorite flavor of dog food has always been fish (he particularly likes Tender & True’s Whitefish & Potato Recipe). The fish used by Tender & True is certified sustainable because it comes from MSC certified fisheries.

There Are Zero Artificial Preservatives, Colors or Flavors

Chemical preservatives are believed to be toxic to your pet. Pop Ethoxyquin, BHA, and/or BHT into Google and you’ll immediately see why. I also didn’t realize that these types of preservatives are needed because it’s common that low-quality dog foods are sprayed with fats and sugar to get dogs to eat the food. No thank you.

My Dog REALLY Likes It

My pitbull eats a pet superfood called Tender & True.

So, let’s just say that Scooby has been known to protest what’s in his bowl. If he would like something different, he simply won’t eat what’s in his bowl. He’s smart like that because I’ll panic and then start switching things up. He doesn’t do this with Tender & True.

In fact, I had envisioned capturing a sweet shot of him gulping his food but it has proved next to impossible as he’s so excited to eat it. Find Tender & True near you.

What is important to you when it comes to pet food?
Learn why a pet superfood can be important to your dog.
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Katie Dillon is the managing editor of La Jolla Mom. She helps readers plan San Diego vacations through her hotel expertise (that stems from living in a Four Seasons hotel) and local connections. Readers have access to exclusive discounts on theme park tickets (like Disneyland and San Diego Zoo) and perks at luxury hotels worldwide through her. She also shares insider tips for visiting major cities worldwide like Hong Kong, London, Paris, and Shanghai that her family has either lived in or visits regularly (or both).

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One Comment

  1. Thank you for your tips. We should check with our veterinarian before feeding a new food to your pet, or changing your pet’s food – every dog’s needs are unique.