This is a sponsored post written by me on behalf of PF Flyers. All opinions are 100% mine.
A good closed-toe lifestyle shoe is a wardrobe staple for my daughter. Her go-to colors are white, yellow, black and the occasional grey these days to coincide with a favorite house in the wizarding world. She chose to order a black pair of Center Lo PF Flyers canvas sneakers as part of our traditional back-to-school shopping regimen.
They’re really cute and fit well with her personal style.
Those who like to shop American heritage brands might already be familiar with PF Flyers. You see, they’ve been around since the 1930s. An associate of the tire company B.F. Goodrich, Hyman L. Witman, patented a “posture foundation” (hence the “PF” in the brand’s name) rubber arch support. This support shifts the weight of the foot so that it properly aligns the foot’s three main supporting bones.
And, that’s pretty much what every kid needs… good, fashionable, supportive kids shoes that can handle the playground, the park and sightseeing on when on vacation.
PF Flyers was also the first company to retain an all-star athlete to promote their shoes. Boston Celtics player Bob Cousy helped the brand sell 14 million pairs in 1958. Did you know that in 1964, 20% of all canvas sneakers worn were PF Flyers? But this popularity (temporarily) came to a halt through no fault of the shoes. Long story short, the company was sold and the brand went dormant from 1975 – 2000.
A nostalgia-filled movie called “Sandlot” revived interest in PF Flyers. Collectors began paying a premium for vintage pairs. Eight years later in 2001, New Balance purchased PF Flyers and brought the brand back to market including a line that is exclusively made in America. Today, these lifestyle sneakers are popular with men, women and kids. Our first outing in the shoes was along the boardwalk in La Jolla for a morning walk to see the ocean and our resident sea lions.
I love how they look with my daughter’s striped socks. Our favorite detail is the small red band around the edge of the shoe. The solid rubber toes seems a lot tougher than the ones on her other canvas sneakers.
She likes the way they feel. Mixing and matching a style like this is easy and it even looks cute with dresses. And, think about the fun you could have wearing these with colorful or patterned knee-high socks. In San Diego, PF Flyers are the type of shoe that can be worn year-round and they’re the perfect addition to a back-to-school wardrobe.
Grab yourself a pair (or two) at pfflyers.com.