There is nothing more liberating than getting out of the shower and doing absolutely nothing to your hair. That’s been my life for the last 4 years. I used to have frizzy, coarse hair that would take a good hour to blow dry. I don’t have time for that with a toddler. Until this week, I’d been straightening my hair using the Japanese method. It was available in Hong Kong and is in San Diego at limited salons. Instead, I decided to try the Brazilian Keratin hair straightening treatment compliments of Nicole at Stacey’z Salon in La Jolla. I thought I’d write a post comparing the two methods as they are quite different, because if you want to de frizz your hair, these two are the most widely available options. The Brazilian Keratin method is definitely growing in popularity for good reason. The post photo above was taken right after mine was done in the salon.
Why Brazilian Keratin: Keratin is the primary protein of the skin, hair and nails. Adding it to your hair helps it return to a conditioned state (assuming you’re not adding it every day, or anything). The Global Keratin system was used on my hair and straightens naturally, according to their website. I once had a Japanese hair straightening treatment done when I was pregnant. I remember sitting in the chair wondering if that was such a hot idea because the chemicals were so strong smelling.
The Brazilian Process: First, Nicole washed my hair with shampoo only. She carefully applied the Keratin on small layers of my hair. I have A LOT of hair so this took some time. Next, I sat under a dryer for about 15 minutes. She blow dried my hair and then began flat ironing it in very small sections. The flat iron traps the moisture and creates a glossy finish. Voila. It takes an average of about 4 hours but mine always takes longer. I wasn’t at all bored as Stacey’z Salon is a nice place to be.
Japanese Hair Straightening: This is my “before” photo and I am 7+ months from my last Japanese hair straightening. That’s way too long, but my hair is naturally much wavier than this. It was also pretty dry.
I imagine the Japanese method takes quite a bit of training and practice, because if the chemicals are left in for even the slightest bit longer than necessary, your hair will be fried. Sometimes fried beyond repair. I know, because it happened to me once when I went to a less expensive salon. I’m still in the process of growing the fried bits out from my nightmare straightening event. I should mention, despite my complaint of fried hair from one salon, that I had the rest (three years worth) of my Japanese Hair Straightening done at the salon in the Four Seasons Hotel, Hong Kong so it was top of the line hair care. My hair would never go totally pin straight, but that’s the nature of it. The Japanese process is similar to Brazilian Keratin, except that there’s a little more hair washing and sitting under the dryer. In my case, it takes the same amount of time give or take as Brazilian Keratin.
How Long Does it Last: On average, Brazilian Keratin should last between about 3-5 months. After that, your hair will return to it’s normal state, except it should be healthier and softer due to the conditioning impact of the keratin. You’ll reapply the treatment to all of your hair when the treatment wears out. My experience with Japanese hair straightening is that it lasts between about 4-6 months. As your hair grows, the straightening will grow out. So, the ends will stay straight whereas the new growth will be natural. The chemicals will usually be applied again only to the new growth as not to damage the ends. However, because of the way my hair behaves, they would pull the chemicals lightly to the ends since the ends would start to frizz. That can’t be good for my hair, but I admit it sure looked good.
After Care: With either treatment, you can’t wash your hair for 3 full days or put any kind of hairclip or rubber band in it. You shouldn’t even put it behind your ear. Any of these will wreck the straightening. That means no exercise, in my case. With the Brazilian Keratin treatment you can’t use any shampoo or conditioner with sulphates or sodium chloride. They strip the moisture from your hair and are just bad for you in general.

My Results: This photo is straight out of the shower and it occurred to me when I uploaded it, that I didn’t even brush my hair. In fact, with straightening, I rarely do! The ends of my hair are layered (and fried) so they were never going to go pin straight. Japanese hair straightening makes my hair a little bit straighter but at a greater cost to my wallet and with harsher chemicals. So far, it’s not so much straighter that I’d go back to it. I would recommend that to get the best results with either treatment, you’ll want to have a hair cut prior to make sure as many split ends as possible are off. Split/dry ends will make either treatment look less fabulous, but I promise you’ll love the end results either way. My next Brazilian Keratin treatment is going to rock because all my fried ends will be cut off by then. Can’t wait.
Cost: At Stacey’z Salon in La Jolla the Brazilian Keratin Treatment costs $250 (promotional price) for the first time and then $300 thereafter. I priced Japanese Hair Straightening at some of the salons around town and for my hair it would run somewhere around $600 per treatment. I have a lot of hair, as I mentioned previously, and I pay top dollar because of it. My hair never looks as thick as it really is, because it’s salon straightened. I would also highly recommend that you not go by price alone when you’re considering any hair straightening treatment. The quality of the stylist is far more important. Trust me, growing out fried hair takes forever and is so unpleasant. If you’re in San Diego call Nicole at Stacey’z Salon to schedule an appointment. You’ll be glad you did!
UPDATE: In the end, my Brazilian keratin treatment lasted about 4 months. I experimented with several shampoos though and now that I’ve found what works for my hair, I think I can extend it another month or so. I tried Kevin Murphy and MOROCCANOIL shampoos and conditioners, both I would recommend in combination with The Original MOROCCANOIL Hair Treatment. You can now get formaldehyde free Brazilian keratin treatments. Ask your stylist.










{ 19 comments… read them below or add one }
Hi your hair looks great! The Global Keratin website says the treatment comes in 3 strengths, which one did you have and how much formaldehyde is in it? I didn’t see “all-natural” on the website like you said and I’ve heard you shouldn’t have this while pregnant either.
Twitter: lajollamom
December 21, 2009 at 10:32 am
That’s a great question, I’ll find out which strength.
They say it straightens naturally in the first paragraph on this page.
A scientist client of the salon looked into it and said the amount of formaldehyde is so minimal that you’d have to drink it to be affected.
That looks amazing. I’ve got thick, wavy unruly hair. Will have to try this.
.-= Nicole Feliciano´s last blog ..Mommy Time Monday: A Streetcar Named Desire =-.
haha eew definitely don’t drink it! thanks for the link and pls do post which strength
Twitter: swirlgirlspearl
December 23, 2009 at 10:36 am
Thanks for the comparison. I have supremely curly, dense, frizzy hair that I blow dry and flat iron. I have often wondered what the difference was with these two processes. If I am going to take the plunge – I am going to go Brazillian!
.-= swirl girl´s last blog ..The One In Which She Says "Ho-Ho-Humbug"* =-.
This is a great post on comparing different services. I’m glad you were able to experience the amazing results of the Brazilian Blowout ! This intense treatment truly does what it promises
.-= lady art´s last blog ..Freelance Los Angeles Make up Artist =-.
Hi – thank you so much for this!! I’ve been trying to figure out if it would be worth it or not, and it sounds like it is!! I’m one of those people that will leave the house without makeup, but NO WAY would I leave the house without flat ironing my hair first!
Stopping by from SITS to say hello and stumbled upon this post…thanks again!
.-= Natalie´s last blog ..How Does Your Garden Grow? =-.
I have any question .
How much does the treatment cost usually?
Will your hair dry nice or you have to blow dry it even with the treatment?
THanks for sharing
I waiting your answer ,
.-= keratin treatment´s last blog ..Picture =-.
Hi! This is a great review. i had my hair rebonded (the Japanese method) last wekend and hair is fried and frizzy, like the texture of a broom! I’ve read that the treatment helps with damaged hair. Was this your experience?
Twitter: lajollamom
July 19, 2010 at 7:16 am
It does help but I’m not sure if you’re supposed to wait a little bit or not. May want to ask your stylist. Yes, with Japanese you need a really good stylist to apply. Are you in Singapore? I’m sure you can find someone there. The problem as in Hong Kong, is that there’s so many on offer that it’s probably tough to find one that isn’t super costly. Good luck!
Twitter: lajollamom
July 19, 2010 at 7:16 am
It does help but I’m not sure if you’re supposed to wait a little bit or not. May want to ask your stylist. Yes, with Japanese you need a really good stylist to apply. Are you in Singapore? I’m sure you can find someone there. The problem as in Hong Kong, is that there’s so many on offer that it’s probably tough to find one that isn’t super costly. Good luck!
I recently began using the Volume Conditioner, from Shielo, which is known for having alot of keratin in it. It works wonderfully, especially as a reconstructor. I can definitely tell a difference in my hair. Before my hair was brittle and damaged. Due to over-processing with chemical relaxers, my hair was breaking off. Since using the Shielo Conditioner, I’ve noticed that the breakage has stopped. My hair has become stronger and healthier. Currently I use the product weekly, but once my hair gets back to normal, I will probably use less often and start using leave-ins. Since my hair is very coarse, I leave it in for 10 minutes instead of the recommended 2 minutes. I can definitely attest to this product contributing to my hair growth.
Twitter: lajollamom
December 9, 2010 at 10:34 pm
Kerri, thanks for sharing. I’ll check out Shielo. I love hearing what works for other people.
I had keratin hair treatment in the month of september 2010.it was looking good even after 3 to 4 wash but didn’t remain same.one thing was sure my hair texture has improved,i m still using morocco oil & i must admit it is amazing.Even after 6 months b’coz of morocco oil my hair are manageable. This is the first thing that got right for hair.
I did the brazilian blowout at the salon and it worked great for me! I then purchased the shampoo and conditioner and it has prolonged the effects of the blowout from the salon.
I didn’t have any side effects. However, it only lasted around 3 months for me. I run twice a week, so my hair do get sweaty often.
Keratin hair straightening product is good as it makes hair straights and silky and prevents from being damage.
This treatment is very good as it makes my hair soft ,straight and shiny.
Ladies,
Please do your research before you try any of these treatments i.e: Brazilian blowout, Keratin treatment etc…I’ve had it done myself once and although my hair was straight, nice and shiny for a while, after about a 2 months it started to look damaged and dry. A lot of my friends have done them also, and quite a few of them complained about their hair looking fried after 2-3 months of having it. The thing is, all of these treatments usually contain a chemical – formaldehyde or another form of it – a carcinogenic. These products are NOT all Natural!!! Don’t believe what the company or the salon tells you! It’s common sense that there need to be some serious chemicals in the product for it to keep your hair straight for 3 months. Although if used in small amounts and properly it shouldn’t cause any serious health problems, there are quite a few people who have had terrible allergic reactions, major hair loss being the most common one. Just Google keratin/Brazilian treatments and see what comes up….. It’s scary. I never went back for another one….it’s just not worth it.
One day i go to my local salon, and my hairstylist recomended that i use the Brazilian keratin treatment because of my unruly ethnic hair. But, me not knowing anything about it i start doing research. After hours of research, I find on the net the Natura Organic Hair Care System (keratin). It being organic, that was my best choice, I ordered it on the website (usakeratin.com) and went back to my salon and my hair stylist did the treatment on my hair. And, Woah. I have never been able to style my hair from start to finish that fast in my entire life! your hair dries super smooth, super fast. In fact, if you wait to long to blow dry it, your hair will have air dried on its own. My hair became absolutely lovely, I have had several personal friends do the Natura Keratin organic system and they can’t stop raving about it. If this process is something that would be perfect for your hair type and you live in south florida, most salons are offering this process for an average of about $200 dollars.
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