La Jolla Mom

Where to Go Shopping in La Jolla

La Jolla shopping is some of the best in San Diego. Home to everything from cute boutiques to high-end brands, retail therapy includes browsing for unique souvenirs, special occasion dresses and nearly everything in between.

These recommendations for La Jolla shopping are divided into six areas: Prospect Street, Shops on Ivanhoe, Herschel Street, Girard Avenue, Bird Rock and Westfield UTC mall.

The bulk of La Jolla shopping is in the Village. One can very easily start on Prospect Street, shop both Ivanhoe and Herschel Streets, and finish with a long walk down Girard Avenue. It’s about a mile of walking one-way. I’ll tell you how to do it. Along the way, you’ll pass even more shops than are mentioned on this list in addition to lots of restaurants and cafes for refueling.

The Bird Rock neighborhood is about a 5-minute drive south of The Village while Westfield UTC is our major shopping mall near the I-5 and I-805 freeways.

Prospect Street

These La Jolla boutiques are located right in the heart of downtown. Prospect Street is often referred to as the Rodeo Drive of San Diego.

Alexia Maria

Alexia Maria is the luxury boutique of the renowned young designer of the same name. Her designs have been featured in Vogue, InStyle, and Glamour, and worn by celebrities the likes of Gwen Stefani and Julianne Hough. Inspired by the elegance of 1950s fashion, her line is a modern twist on the classics. Breathtaking dresses, in particular, embody a timeless femininity that’s perfect for your next formal event. All of the materials are handpicked by Alexia, and the quality shows—anything you find here will have people asking who you’re wearing.

  • 1261 Prospect St #2, La Jolla, CA 92037
  • (858) 412-4120
  • online

Fresh Produce

Color and comfort are the themes at this resort wear outfitter with clothes that are comfortable on all shapes and sizes. With its bright hues, soft fabrics, and airy style, Fresh Produce brings casual eastern coastal fashion to La Jolla. You’ll find both Nantucket-esque pastels, chinos, and sun hats, along with more West-Coast style flip flops, tank tops, and baseball caps. It’s also perfect for visitors who forget to pack something for their trip, whether it’s a coverup for the beach or a sweatshirt for some unexpected June Gloom.

  • 1147 Prospect St, La Jolla, CA 92037
  • (858) 456-8134
  • online

CJ Charles

A family businesses established in 1986, CJ Charles carries fine jewelry and estate pieces, along with luxury watches from Cartier, Patek Philippe, Montblanc, and more. In addition to being certified dealers of some of the most well-known jewelry brands, they also have their own line of handcrafted pieces, called the Riviera Collection. They’re known for their excellent customer service, too. Knowledgeable staff will help you through each step of finding the right piece for you—whatever it is. Need a watch repair, or a ring resizing? They also offer in-house services.

  • 1135 Prospect St, La Jolla, CA 92037
  • (858) 454-5390
  • online

We Olive

La Jolla shopping: We Olive

We Olive calls itself “The Olive Oil Experience,” and that’s exactly what you’ll be getting here and much more. Selling only locally-sourced products, they focus on olive oil, but they also have a huge variety of other natural, organic gourmet foods. It’s a foodie’s paradise with wines, cheeses, specialty dips, spreads, and even sweeter treats like caramel and almond brittle. The wine bar on their outdoor patio is where you can also enjoy happy hour drinks and small bites overlooking La Jolla Cove.

  • 1158 Prospect St, La Jolla, CA 92037
  • (858) 551-8250
  • online


Opened in 1983, Pomegranate is a boutique that features “art-to-wear” clothing and jewelry for women. Their style is both edgy and easy, so high quality but still wearable day-to-day. Walking into this airy and open store, you’ll feel like you’re entering a local art gallery. The store is a showcase for both local and international labels, with focus on products by small designers and artists.

  • 1152 Prospect St, La Jolla, CA 92037
  • (858) 459-0629
  • online

Shops on Ivanhoe

Backtrack a little on Prospect Street from Pomegranate and turn right on Ivanhoe. This small row of businesses on the first block are all locally-owned and La Jolla shopping gems that you won’t want to miss.

Hi Sweetheart

La Jolla Shopping: Hi Sweetheart

Owner Molly Rossettie describes her bright and cheery little shop as “the gift boutique for all occasions,” which is completely accurate. Hi Sweetheart boasts a collection of cute, creative, and carefully-curated products. Everything in stock is hand-picked. Some of the items are San Diego and La Jolla-themed while others come from small companies and business based all over the world. You’ll find everything from artsy greeting cards, quirky party decorations, and glittery drinkware to baby clothes and artisan toys. Whether you’re heading to a bachelorette or a children’s birthday party, or simply looking for a souvenir you’ll actually want to keep, stop in. (I have the La Jolla version of the San Diego bag and love it).

  • 7920 Ivanhoe Ave, La Jolla, CA 92037
  • (858) 729-1985
  • online

Swoon Collection

Started in Cape Cod and relocated to La Jolla in 2013, Swoon offers cute and affordable clothing for teens and young women. Being a cozier boutique, the selection is on the smaller side, but it’s carefully stocked and has something for any event. Shop for a semi-formal daytime event, like a graduation, birthday party, or maybe even just a dressed-up brunch. The owner, Kate, and her friendly staff are more than happy to help you find someone that fits your style. All of their clothes are very reasonably priced, so don’t be surprised if you walk out with more than one outfit.

  • 7910 Ivanhoe Ave, La Jolla, CA 92037
  • (508) 272-1399
  • online

Herschel Avenue

Keep walking on Ivanhoe away from Prospect. Turn right on Wall Street (the next street). Walk a block to Herschel Avenue, cross the street and turn right down Herschel. This street is a mixture of artisan styles and beachy fashion (though you’ll just have passed Tommy Bahama and Brooks Brothers, too, on Wall Street).

Diane’s Beachwear

Diane’s offers anything and everything that a woman could need for a trip to the beach. While they do offer relaxed, typical California-beach-bum fashion, they go beyond to include more feminine and trendy options. So while you’ll find plenty of raglan shirts and Havaianas, you’ll also find designer swimsuits, rompers, and dresses. Their biggest sellers are definitely their swimsuits, of which they have a lot. While most of their client base are in their 30s or 40s, they size for all ages: from teens to women sixty-five and over. The brands range from more well-known franchises like Roxy and Billabong to independent labels, which offer some of the more unique pieces.

  • 7920 Herschel Ave, La Jolla, CA 92037
  • (858) 454-1941
  • online

Amore Boutique

Inspired by the iconic artfulness of Italian clothing, Amore Boutique combines classic European styles with San Diego’s more laid-back approach to fashion. The owner, Debora, aims to bring the elegance she saw on the streets of Milan to the avenues of La Jolla. The result is what she calls “chic and trendy without trying too hard.” Here you’ll find sophisticated pieces that you can fit into your daily wear, whether it’s for an important meeting, running errands or a coffee date with a friend.

  • 7940 Herschel Ave g, La Jolla, CA 92037
  • (858) 337-8791
  • online

Gracie James

Their motto at Gracie James is “artful living,” and it’s easy to see why. A potpourri of art, jewelry, clothing, and outdoor decoration, walking into this florist shop/boutique is like entering an indoor fairy garden. Gracie specializes in hanging terrariums and custom ceramic planters, but she also offers a wide collection locally and internationally sourced art that she chooses personally. She also carries a small selection of simple, high-quality clothing. From its ornamental zen gardens to crystals, it has an earthy-chic vibe to it that’s perfect for the shopper with artistic tastes.

  • 7938 Herschel Ave, La Jolla, CA 92037
  • (858) 291-8041
  • online

Girard Avenue

Keep walking down Herschel and turn left on Prospect Street. The next right is Girard Avenue and its half-mile of shops and restaurants on both sides of the street. While many of them are independent boutiques, shoppers will also find more well-known brands like Kate Spade, Ralph Lauren, White House Black Market, Bluemercury, and Lululemon. The stores here are listed from north to south on Girard Avenue, on both sides of the street.


RICA is for your inner hippie fashionista, offering contemporary, laid-back apparel for women in their twenties to early thirties. The owner, Erica, combines both her experiences as a La Jolla native and a member of the fashion community in Manhattan Beach, to create a “surfer chic meets bohemian gypsy goddess” style. The store carries relaxed California clothing, including floral maxi skirts, ripped jeans, flowy cotton tops, booties, and floppy felt hats.

  • 7944 Girard Ave, La Jolla, CA 92037
  • (858) 456-2558
  • online


LOLO, one of three San Diego boutiques, puts the “fun” in functional fashion with a range of boho to preppy for young women and the young at heart. Go also for fun accessories like hats and jewelry.

  • 7927 Girard Ave, La Jolla, CA 92037
  • (858) 454-7055
  • online


This boutique is best described as “Southern belle in Southern California.” First opened in Houston, francesca’s sells young, girly, trendy clothes for older girls and women looking for a bit of whimsy. Go here to find anything floral, lacey, or sparkly. Their fun collection is good for daytime events like garden parties, weddings, and beyond. They usually have fantastic sales happening, especially around their jewelry and other accessories. It’s also a great source for decorations and funky party gifts, like a blow-up unicorn pool float or set of mini bath bombs in the shape of cupcakes.

  • 7886 Girard Ave, La Jolla, CA 92037
  • (858) 729-0350
  • online

J. McLaughlin

Inside the J.Mclaughlin La Jolla store.

The 40-year-old brand of preppy clothing is famous for a wrinkle-free fabric called Catalina cloth (I love it). The look is both and polished-yet-casual (and comfortable). The La Jolla J. McLaughlin store is mostly women’s clothing and accessories but they do have a small men’s section.

  • 7880 Girard Ave, La Jolla, CA 92037
  • (858) 731-9338
  • online

La Plaza

La Plaza is a two-story, open-air complex on the corner of Girard Avenue and Wall Street (just a block off of Prospect Street. With its striking Moroccan architecture and gorgeous ocean views, it’s perfect for a little coffee or lunch break. Try Trilogy’s vegan fare (second floor), Catania’s woodfired pizzas (third floor) or a smoothie from Beaming (second floor).

Teuscher Chocolates of Switzerland

Teuscher isn’t just high-end chocolate–it’s the creme de la creme. Where else are you going to find truffles made with Dom Perignon? Founder Dolf Teuscher founded his company in 1932, and his recipes have been the gold standard of hard-core chocolate lovers ever since. This outlet, located on the second floor of La Plaza La Jolla, is one of only two in California (the other one is in Beverly Hills). These premium artisan sweets are great for souvenirs, gift baskets, holidays, or just the occasional treat. They’re flown in from Zurich every week.

  • 7863 Girard Ave Suite 204, La Jolla, CA 92037
  • (858) 230-6337
  • online


Focusing on fashion-forward women’s clothing, LF is the epitome of edgy LA street style. The walls are lined with denim, mesh, leather, camo, platform sneakers and black boots. Lovers of 70s and 80s vintage can find unique older pieces, some of which have been repurposed. While they do have clothing for special events, most of what they carry is good for casual daytime wear. You’ll find a lot of distressed material and crop tops. In addition to the independent brands they carry, they also have their own line of colorful athleisure wear.

  • 7864 Girard Ave, La Jolla, CA 92037
  • (858) 866-4220
  • online


youknow-Y sells luxury, on-trend streetwear for men and women. While it formerly sold Y-3 (a collaboration brand between designer Yohji Yamamoto and Adidas) exclusively, it’s recently expanded its inventory to other modern brands, as well as art. The clothing is sleek, high-end athleisure like track pants, hats, and fashion sneakers. They have more common brands like Vans and Adidas, but carry independent brands as well.

  • 7852 Girard Ave, La Jolla, CA 92037
  • (858) 551-9911
  • online

Geppetto’s Toys

Serving San Diego for the past 40 years, Geppetto’s Toys is a wonderland for the young (and young at heart). It’s packed to the brim with every kind of toy, game, and kit you can think of. There is something for every age range, from wood blocks and colorful mobiles for babies legos, puzzles, and board games for older kids. They have the basics, like hula hoops, slinkies, water wiggles and stuffed animals, but also DIY craft kits and games for more older kids. If you need a last-minute gift for a children’s birthday party or game night addition, this should be your first stop (they’ll also wrap it for free).

  • 7850 Girard Ave, La Jolla, CA 92037
  • (858) 456-4441
  • online


Warwick’s is the longest-running family-owned bookstore in the United States. Moved from Iowa to La Jolla in 1939, it’s still run by the Warwicks family, the fourth generation since its opening. It’s maintained the welcoming environment of a mom-and-pop shop throughout the years. Whether you’re looking for the newest best seller, some young adult fiction, a children’s picture book, or just light reading for a flight home, you’re bound to find your next page-turner. In addition to its great selection of reading materials, they have an entire section for stationery and gifts. It’s a must-visit on a La Jolla shopping itinerary and beloved by the community. Check the calendar for book signings and readings by famous and renowned authors.

  • 7812 Girard Ave, La Jolla, CA 92037
  • (858) 454-0347
  • online

Sweet Paper

Best La Jolla shopping: Sweet Paper

Sweet Paper is a mini detour off of Girard, worth it. Once you reach Kline Street, turn left and you’ll see it on the corner of Fay and Kline near Sugar and Scribe bakery.

This cute little stationery shop has been featured in San Diego Magazine, San Diego Home and Garden, FINE Magazine, and more. The owners, sisters Julie and Theresa, are the go-to providers of gorgeous custom invitations, menus, save-the-dates and more for brides and wedding planners all over the San Diego area. While they’re known for their amazing wedding services, they can help you design the perfect paper wares for pretty much any occasion. Go also for their well-curated gifts from jewelry to notebooks, supply beautifully-crafted paper, cards and stationery for personal use. I receive compliments on my Sweet Paper business cards almost every single time I hand one to someone.

  • 7660 Fay Ave, La Jolla, CA 92037
  • (858) 456-1446
  • online

Ark Antiques

Walk back to Girard Avenue and continue south to Ark Antiques, founded in the 1970s as the dream of two women decided to start a business based on their two passions, antiques, and animals. Today, it’s one of the most lucrative non-profits in La Jolla. They sell every kind of consigned item you could want including antique jewelry, silver, china, paintings, lighting, furniture, and more. Know any newlyweds who are looking for some truly unique pieces? They even offer a bridal registry. All of the proceeds from your purchase go to carefully-selected qualified charities for animals (both domesticated and wild). They also have a lot of events involving both antiques and pet adoptions, so it’s a good place to visit if you’re in the market for either one.

  • 7620 Girard Ave, La Jolla, CA 92037
  • (858) 459-7755
  • online

Everett Stunz

Established in 1963 as a local mattress manufacturer (they’re the creators of the original Adjustable Bed style), nobody knows luxury bedding like the staff at Everett Stunz. They still offer mattresses, both brand-name and custom made, but in addition, they also carry bed and bath linens, loungewear, and specialty soaps and candles, many of them imported from Europe, and all of them using the highest quality materials available. Looking for an interior decoration overhaul? The owner Nicki will work with you personally to make sure things are exactly how you imagine, whether it’s a bedroom or a yacht.

  • 7547 Girard Ave, La Jolla, CA 92037
  • (858) 459-3305
  • online

Gracie and Co.

Specializing in elegant, current, sophisticated apparel for mature women, this La Jolla fashion fixture carries some of the harder-to-find independent labels. They’re La Jolla’s premier purveyor of luxury designer brands: Peace of Cloth, White + Warren, Lilla P, and Fabrizio Gianni are just a few of the names you can find on their racks. While they carry California-based lines like Equestrian Designs (which only sells clothing entirely manufactured in the US) most of what they offer is from top-of-the-line New York and International brands. If you’re looking cashmere, soft knits, and clean lines, this is where to go.

  • 7458 Girard Ave, La Jolla, CA 92037
  • (858) 459-5577
  • online

The Faded Awning

The Faded Awning is a local favorite for home decor and one-of-a-kind holiday gifts. Shabby chic and nautical, it’s hard not to think of the Little Mermaid’s trove as you sift through the hidden gems. It’s packed with affordable and unique options–they have a wide variety of both antique and new products, most all of them coastal-themed. This is a jackpot if you’re decorating a vacation house or beach bungalow, or if you just want to bring some of La Jolla back to your own home. They also have a selection of beachy clothing and accessories, like sun hats and tote bags.

  • 7464 Girard Ave, La Jolla, CA 92037
  • (858) 456-7464
  • online

Bird Rock Shopping

About a 5-minute drive from the Village, Bird Rock’s small row of shops, businesses and restaurants awaits on La Jolla Blvd. If you happen to be passing through this cozy and laid back neighborhood, check out these shops.

Mimi and Red

Mimi and Red is a collection of relaxed but stylish women’s clothing. Owner Rhonda (“Red”) likes to say that it’s “quality but affordable casual fashion.” There are a lot of options in terms of price. Depending on what you’re looking for, you can get something super affordable or something a little higher-end for special occasions. They carry beachy, young brands like Billabong and RVCA, as well as BB Dakota and even more street-fashion lines like OBEY. In addition, they have some independent local brands, dainty jewelry, and small decorations like candles.

  • 5680 La Jolla Blvd, La Jolla, CA 92037
  • (858) 456-7933
  • online

Progress Bird Rock

Recently relocated from the colorful neighborhood of North Park, Progress is a fun and funky home goods and gift shop boutique that doesn’t take itself too seriously. You’ll find everything from furniture to artisan rubber stamps. A blend of bright quirky, hip, and irreverent, you’re just as likely to find latin-style textiles as you to find a book on the history of surfing in Ocean Beach. Looking for something unique for someone special? This is a great place to find a little gift that’s out of the ordinary, especially for a young person looking for distinctive pieces to decorate their first apartment.

  •  5648 La Jolla Blvd, La Jolla, CA 92037
  • (858) 291-8040

Westfield UTC

Best La Jolla Shopping: Westfield UTC mall

Just finishing its second round of renovations, the Westfield University Town Center on Genesee Avenue (about 15 minutes by car from the Village) is a mecca for fashion, food, and entertainment.

This outdoor mall has recently added 90 new shops and restaurants, completely upgraded its parking structure with 2,000 new parking spaces, and started plans for a 22-story residential apartment tower in 2019. Did I mention it also has a SoulCycle, full ArcLight Theater, ice skating rink, and full valet?

While it has your usual giant department stores like Nordstrom and Macy’s (which have also been made over), UTC is known for its extensive list of luxury shopping brands, like:

Free People
Vineyard Vines
Travis Mathew
Tiffany & Co.
Kendra Scott
Rodd and Gunn
Quay Australia

In addition to a collection of high-end San Diego boutiques. When you need to take a break, you can relax in any of the multiple outdoor lounging areas spread throughout the mall, or let the kids get some energy out at the large playground in front of Macy’s. End the day with one of the many fine-dining options–Larsen’s Steakhouse just opened and is a great option for dinner.

  • 4545 La Jolla Village Drive, San Diego, CA 92122
  • (858) 546-8858
  • online

See also: Best La Jolla Restaurants

How to tackle fabulous La Jolla shopping while finding the best one-of-a-kind boutiques, name brands and adorable souvenirs along the way.
How to tackle fabulous La Jolla shopping along the Rodeo Drive of San Diego.

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