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La Jolla Mom

Pillage The Village On Halloween In La Jolla

NOTE: 2019 information has not been released.

La Jolla merchants are loading up on candy in anticipation of the 3rd annual Pillage the Village happening during the afternoon on Halloween. We’ve participated each year and can’t speak highly enough of the event. Kids will trick-or-treat at local merchants displaying orange and black balloons (last year it was a poster in the window).

The upshot of last year’s event is that it caused me to take note of merchandise inside stores I don’t normally step into. I even did some shopping along the way. Plus, the event is really fun and fairly mellow despite sugar highs. It’s win-win.

Pillage The Village Details

We’ll likely park on Girard and wander around the area until my 6-year-old tires out. The event occurs between 3:00pm and 6:00pm. Four witches will be cruising around in search of costumed kids to award best costume prizes to.

The event is sponsored by the La Jolla Merchants Association, REBA: The La Jolla Real Estate Brokers Association, and the La Jolla Kiwanis Club.

Support The Food Drive

Thanksgiving is just around the corner and hunger is year-round. Non-perishable food items are requested in exchange for a commemorative trick-or-treat bag. Locations for food drop-offs between tomorrow and Halloween (9:00am–5:00pm) are:

REBA Office: 908 Kline St.
C&H Photo: 7442 Girard Ave.

All proceeds will benefit the Jacob & Cushman San Diego Food Bank. Non-perishable food items can include: canned goods, pasta, crackers, cookies, bean, rice and cereal, and other packaged foods. You do not need to have a child participating in the event to donate.

Bring the family to La Jolla for Pillage the Village. Happy Halloween!

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